Advanced Diploma of Marketing & Communication
Tuition Duration in weeks (104)
70 Weeks Tuition plus 21 Weeks Holiday
International Institute of Business and Information Technology (IIBIT)
841 George Street, Sydney NSW 2000 Australia
Level 6, 127 Rundle Mall Adelaide, SA - 5000 Australia
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Job roles and title vary across different industry sectors. Possible career outcomes relevant to this qualification include:
- Marketing Director
- Marketing Strategist
- National, regional or global marketing manager
Diploma and Advanced Diploma
All students must be aged 18 or above and have satisfactorily completed Australian Year 12 or overseas equivalent school qualifications
Students must also meet IIBIT’s standards for English Proficiency. In order to demonstrate possession of adequate English language proficiency, students must provide valid evidence of attainment of at least one of the following:
- Academic IELTS (International English Language Testing System) overall band score: 5.5
- TOEFL iBT (Test of English as a Foreign Language Internet-Based test) test score band: 46
- PTE Academic (Pearson Test of English) test score band: 42
- CAE (Cambridge English Advanced) test score band: 47
- OET (Occupational English Test) test score band: Pass
- TOEFL PBT (Test of English as a Foreign Language Paper-Based Test) test score band: 527
- An overseas student who has studied in Australia for at least 12 months will be deemed to have required level of language proficiency provided the application is accompanied by proof that he/she has duly completed Certificate IV.
- Overseas students who are unable to meet any of the above English language proficiency requirements may undertake further study on a NEAS-approved course of English for Academic Purposes designed to raise students English proficiency to an equivalent level to IELTS 5.5. Production of proof of successful completion of such a course will be accepted by IIBIT as meeting the English language proficiency admission requirement.
- For students who do not have an IELTS Test score or equivalent test score, they can take an English Placement Test to assess whether their English level can meet the requirements of entry into the Diploma course.
Pathway into the qualification
Entry to this qualification is limited to those individuals who:
- have completed all core units in BSB52415 Diploma of Marketing and Communication.
Pathway from the qualification
After achieving this qualification, student can articulate into a pathway to progress into Vocational Graduate Certificate qualifications or other higher education sector qualifications.
Teaching and Assessment Method:
Teaching methods focus on classroom based face-to-face training, which includes lectures and practical tutorials. Classes are small in size and lecturers focus on individual student needs during the learning process.
The emphasis in assessment is on collection of evidence, holistic assessment against the unit of competency and trainer/assessor judgment. Importance is placed on the integration of areas of theoretical knowledge, practical skills and proper work attitudes.
The following assessment methods are used:
- Written examinations
- Written and oral quizzes
- Simulated workplace activities/scenarios/role plays
- Classroom activities
Learning and assessment generally take place in an integrated classroom and simulated workplace environment.
The BSB61315 Advanced Diploma of Marketing and Communication at IIBIT involves completion of total 15 units in two stages:
Successfully complete all the core units from BSB52415 Diploma of Marketing and Communication.
Progress to study 12 units from BSB61315 Advanced Diploma of Marketing and Communication units comprising 3 core and 9 Elective units.
We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.
BSBMKG507 Interpret market trends and developments - This unit describes the skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. The information assists in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.
It applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends when forecasting future business needs.
BSBMKG523 Design and develop an integrated marketing communication plan - This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.
It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.
BSBPMG522 Undertake project work - This unit describes the skills and knowledge required to undertake a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.
It applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.
It applies to senior personnel who are responsible for managing the overall marketing process of an organisation, and for managing marketing personnel. Typically they manage a portfolio of products or services across the organisation, rather than a single product or a few products.
It applies to senior marketing professionals who are responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.
BSBMKG608 Develop organisational marketing objectives – This unit describes the skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities.
It applies to senior marketing professionals who are responsible for providing strategic direction to the marketing function of an organisation. Their responsibilities include analysing information on internal and external business and marketing environment; examining current marketing performance; identifying new marketing opportunities arising from emerging trends; and devising strategies to achieve overall business objectives.
It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives.
BSBMKG605 Evaluate international marketing opportunities - This unit describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.
It applies to experienced individuals who use specialised knowledge to evaluate the international business environment in preparation for entering an international or export market for the first time, or to identify new marketing opportunities in markets in which their organisation already has a presence.
BSBMKG606 Manage international marketing programs - This unit describes the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.
It applies to experienced individuals who are required to manage a team and are responsible for evaluating international marketing opportunities, setting marketing objectives and determining approach and operational structure for an organisation marketing internationally
BSBINN601 Lead and manage organisational change - This unit describes skills and knowledge required to determine strategic change requirements and opportunities; and to develop, implement and evaluate change management strategies.
It applies to managers with responsibilities that extend across the organisation or across significant parts of a large organisation. They may have a dedicated role in human resources management, human resources development, or work in a strategic policy or planning area.
BSBMGT617 Develop and implement a business plan - This unit describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.
It applies to individuals who are running an organisation or who take a senior role in determining the effective functioning and success of the organisation. As such, they may oversee the work of a number of teams and other managers.
BSBMGT616 Develop and implement strategic plans - This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles.
It applies to individuals working in senior roles in the organisation who have responsibility for ensuring that the organisation is positioned to ensure its long-term viability and success.
BSBADV602 Develop an advertising campaign - This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.
It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.
BSBMGT608 Manage innovation and continuous improvement - This unit describes the skills and knowledge required to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded.
It applies to people with managerial responsibilities who aim to build a better and more effective work environment. Continuous improvement and innovation have links with the model of the learning organisation and people working at this level play an important role in building the culture, values and attitudes of the organisation.